The Bachelor of Business Administration (BBA) program is a campus based program offered with a view to impart in-depth knowledge and broad understanding of the basics of management. The program focuses on various areas of management and also equips them to pursue MBA program in due course.
Pass in Class XII in any discipline. Final year Class XII students awaiting results can also apply.
The BBA program consists of 36 courses covered in six semesters spread over three years. Students are also required to do summer internship after completion of Year 1 and Year II respectively
During 5th and 6th semester, students are exposed to elective courses in their respective field of specialization. The actual offering of electives will however, depend on certain number of students opting for the same elective.
FINANCE: FINANCE: Working Capital Management; Life Insurance; Bank Management; General Insurance; Capital Markets; Investment Management; Insurance Management.
MARKETING: SSales Management; Advertising and Sales Promotion; Services Marketing; Marketing Research; Consumer Behaviour.
TRAVEL & TOURISM: Tourism Products; Geography of Tourism and the North-East; Travel & Tour Operations; Sustainable Tourism.
|Year-I||English Language Skills I||English Language Skills II|
|Financial Accounting I||Financial Accounting II|
|Introduction to Business Statistics||Quantitative Methods|
|Managerial Economics I||Managerial Economics II|
|Introduction to Computer I||Introduction to Computer II|
|Principles of Management||Introductory Psychology|
|Summer Internship Program - I|
|Year-II||Technical Report Writing||Financial Management|
|Business Law I||Business Law II|
|Management Accounting||Business Research|
|Marketing Management I||Marketing Management II|
|Organizational Behavior||Human Resource Management|
|Operations Management||Soft Skills I|
|Summer Internship Program - II|
|Year-II||Entrepreneurship||Business Strategy & Policy|
|Soft Skills II||International Business|
|Project Management||Money, Banking & Financial Markets|
|Business Environment||Business Ethics|
|Elective I||Elective III|
|Elective II||Elective IV|