• The ICFAI University,  Tripura

Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) program is a campus based program offered with a view to impart in-depth knowledge and broad understanding of the basics of management. The program focuses on various areas of management and also equips them to pursue MBA program in due course.

Duration
Three years

Eligibility

Pass in 10+2 in any discipline. Final year 10+2 students awaiting results can also apply.

Program Structure

The BBA program consists of 36 courses covered in six semesters spread over three years. Students are also required to do summer internship after completion of Year 1 and Year II respectively.

During 5th and 6th semester, students are exposed to elective courses in their respective field of specialization. The actual offering of electives will however, depend on certain number of students opting for the same elective.

Electives
FINANCE: Working Capital Management; Life Insurance; Bank Management; General Insurance; Capital Markets; Investment Management; Insurance Management.

MARKETING: Sales Management; Advertising and Sales Promotion; Services Marketing; Marketing Research; Consumer Behaviour.

TRAVEL & TOURISM: Introduction to Travel & Tourism; Heritage of India; Front Office Management; Geography of Tourism; Tour Organization; Tourism Planning & Development; MICE Management; Travel Management; Services Marketing; Tourism & Hospitality Marketing; Environmental Science and Eco-tourism; Event Management; Customer Relationship Management; Accommodation Operations.

PROGRAM STRUCTURE
Semester-I Semester-II
Year-I English Language Skills I English Language Skills II
Financial Accounting I Financial Accounting II
Introduction to Business Statistics Quantitative Methods
Managerial Economics I Managerial Economics II
Computer Programming I Computer Programming II
Principles of Management Introductory Psychology
Summer Internship Program - I
Semester-III Semester-IV
Year-II Technical Report Writing Financial Management
Business Law I Business Law II
Management Accounting Business Research
Marketing Management I Marketing Management II
Organizational Behavior Human Resource Management
Operations Management Soft Skills I
Summer Internship Program - II
Semester-III Semester-IV
Year-II Entrepreneurship Business Strategy & Policy
Soft Skills II International Business
Project Management Money, Banking & Financial Markets
Business Environment Business Ethics
Business Environment Business Ethics
Elective I Elective III
Elective II Elective IV